The Adoption and Implementation of Information Technologies in Supply Chains

The Adoption and Implementation of Information Technologies in Supply Chains (2020)

Information Technologies in Supply Chains Dissertation – Innovations in digital technologies shape all the industries, especially the B2C e-commerce. The incremental and radical changes in digital technologies enable retailers and merchants to interact with their customers by using different channels in a seamless way, also shaping customers’ expectations and their understanding of B2C e-commerce. Thus, retailers and merchants need to keep up with new digital innovations and trends to be competitive in the industry.

The purpose of this dissertation study is to provide a picture of the current state-of-art of the digital technology trends and innovations that affect merchants and retailers in B2C e-commerce in the US, China, Japan, UK, Germany, France, Italy, and Turkey. Since the industry is changing rapidly, and new innovations emerge every day, the focus of this study is on what has happened between 2018 and 2020. First, a literature review is performed to analyze digital innovation trends in the industry.

Then, the real-world applications of technological innovations are investigated, and the findings are further analyzed to understand the preferences of the merchants and retailers about digital technologies’ application areas and industries. In addition, the omnichannel effects of digital technologies and digital innovations implemented due to the COVID-19 outbreak are also explored. Lastly, the diffusion of digital innovations in countries is also compared and included in the main findings. As such, this study is beneficial for companies operating in B2C e-commerce to understand the digital innovation trends utilized in different customer journey phases, industries, and countries.

• 25,000 words – 102 pages in length
  
• Excellent use of literature
  
• Excellent analysis of subject area
  
• Well written throughout
  
• Ideal for information technology students
  

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