Influencer Marketing and Consumer Behaviour Dissertation

Influencer Marketing and Consumer Behaviour (2022)

Influencer Marketing and Consumer Behaviour Dissertation – With such an immense number of active users and small businesses on social media, a natural opportunity emerged: have relatable, genuine, everyday people use social media as an outlet to share products and services with people of similar interests. This began the concept that we now know of as influencer marketing.

Using social media influencers is a fast way to increase brand awareness for any size business and for countless industries. Influencer marketing has continued to steadily grow as an industry over the last few years. The influencer industry grew from being worth $1.7 billion in 2016 to being worth $6.5 billion in 2019. With an increased interest in using influencer marketing, more companies are planning to invest in this marketing technique.

In 2019, 17% of companies budgeted for influencer marketing and were preparing to spend $500,000 or more. Not only is there a growing interest in influencer marketing strategy for businesses, but the accessibility for such strategies is increasing as well. As a result, influencer marketing has not only affected businesses in a positive way; it has also swayed consumer behaviour and the decision-making process.

• 12,000 words – 44 pages in length
  
• Excellent use of literature
  
• Good analysis of subject area
  
• Well written throughout
  
• Includes survey questions
  
• Ideal for marketing students
  

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